VAR Comunication & Cultivation
Many of our clients utilize channel selling where they must establish and maintain relationships with value-added resellers (VARs).
When faced with the multitude of challenges that exist working with VARs, our clients know that they can rely on our expertise to manage these valuable resources (dare we say it's one of our VARious skills?)
Every service we offer at Intelemark is aimed at streamlining our clients' workflow to maximize efficiency by allowing employees to focus on what they do best, and VAR Communication and Cultivation is no different. Because we are built to manage a high volume of outbound communication, Intelemark is perfectly structured to handle our clients' VAR needs. Intelemark has experience in nurturing these relationships by calling the appropriate contacts on behalf of our clients and updating them on new products and services, new initiatives and/or industry-specific information or simply to gauge their current satisfaction level.
For example, for a major North American software provider, we successfully:
- Called to register new VARs
- Called existing VARs to engage and assess satisfaction level
- Called existing VARs to register them to a new website built specifically for them
- Called existing VARs to share new products/services available to sell
Whether it be identifying, recruiting or nurturing a large group of VARs, we have the experience and ability to do so for our clients.